The Alabama Sports Initiative (Sports Alabama) was created in 2006 to help members of the Alabama Association of Destination Marketing Organizations (AADMO) participate in sports tradeshows to position Alabama as a unique sports destination.
Thanks to the support of State Tourism Director Lee Sentell, Sports Alabama was funded and established as a cohesive team of Convention & Visitors Bureaus from around the state working together to attract tournaments, events and competitions to Alabama. By helping off-set costs and creating promotional marketing collateral for the organization, Sports Alabama allows its members to partner together to attend tradeshows and explore opportunities for future business.
Today, through the hard work, dedication and support of our members, Sports Alabama continues to stand as a leader and example for successful statewide sports organizations throughout the hospitality and travel industry.
